Services
Retaining your best customers
BeyondSatisfactionsm: An approach to identify and retain your best customers and build a branded experience around them in order to create an intensely loyal, devoted core customer group.
Internal branding
Living the Brandsm: A process for aligning employees with actions that support your brand's promise to effectively deliver and reinforce the brand across all customer touchpoints.
Discover and express your brand's personality
Archetype IIsm: The application of Jungian brand personality types to your brand that help create an appropriate tone and voice for your brand and establish affinities with target customer segments.
Employment branding
EmployerEdgesm: An approach that positions and expresses your brand among current and potential employees to establish and maintain your organization an employer of choice.
Creating and expressing real market distinction for your brand
Face of the Brand/Voice of the Brandsm: A "toolkit" for translating your brand's key attributes into a compelling visual identity and language framework that can be applied consistently across all forms of brand communication and expression.
Realize the full power of your brand
Brand Activationsm: An easy to understand tool, driven by sophisticated comparative analysis used to measure a brand’s current status versus its full potential along eight factors, providing a view into exactly where the brand may require work or attention.
Advertising that really works
AdVantagesm: A tool to evaluate advertising effectiveness. Using a series of cues and responses, any communication can be deconstructed to identify elements that work and that don't, allowing for adjustments that create truly effective advertising.
Measuring brand perceptions
Brand Reality Gapsm: A series of measurements that compares your brand's perceptions and identifies under-performing areas that can be improved to create competitive advantage.
Quick and convenient customer feedback
InsightsAnywheresm: The ultimate in flexibility in capturing customer insights. An easy, effective and smart approach to gather feedback from customers wherever they are - making it more likely that you'll get to the right customers at the right time and in the right way.
Nonprofit winning brands
BrandForcesm: A disciplined process for nonprofits to create a winning brand value proposition that will drive preference and appeal to all constituent groups.