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Brands of distinction

Low-cost fun spirited travel lands in Milwaukee; Southwest Airlines 

My brand's bigger than yours: Harley the only Wisconsin brand to make 2009 ‘best global brands' list

Brand challenges

Battle of the brands: GM takes on the world

Saturn falls from orbit

Branding principles

Sameness in gm and ford

Branding trends

It's not easy being green

Personal branding

Personal branding for success

National hero: Sgt Munley and "uncle jake"

Non profits

Nonprofits: understand your stakeholder groups

Story telling

Storytelling for effective communications

Storytelling: persuade people to change