Events
Association for Women in Communications, Madison, Wisconsin
October 21, 2009
Topic: BRAND AS PROMISE: Unleashing the full power of your organization
Alan Bergstrom, Brand Insights, with Allen Veak, Makin' HEY! Communications - We've all heard the counsel that a brand is more than a name, logo or slogan. But, how do you translate and manage your brand so that all parts of the organization are delivering what your brand promises? When all employees know, understand and live the brand, customers will be attracted to your brand because of what is stands for and what it delivers, not merely because it has a familiar name, catchy logo, or clever slogan. Download presentation.
Monona Chamber of Commerce
Annual Meeting/Fall Business Seminar
October 28, 2009
Topic: The Brawn of your Brand
In these turbulent economic times, you can use your
corporate brand to survive and even thrive. Many well known national brands are
gone because of brand mismanagement. Alan Bergstrom and Nancy Resnick of Brand
Insights will discuss three powerful principles on using your brand to achieve
success. Download Fall Seminar presentation.
Fitchburg Chamber of Commerce
Breakfast before 9
September 1, 2009
Topic: Unleash the power of your brand - Use all the brand components!
“A brand is more than a logo.” The brand is a promise that your company makes to your customers. To manage your brand effectively, you need to consider your logo, company name, characteristics and attributes, personality of your brand, etc. Branding is an all-encompassing effort. Download the Breakfast before 9 presentation.
Middleton Chamber of Commerce Ask the Expert
June 9, 2009
Topic: Operationalizing the Brand
www.middletonchamber.com
Description: Have you unleashed the full power and potential of your brand? Brand Insights' 1.5 hour session helps you better understand how you can get your brand to work harder for you in areas that you probably didn't even realize it could-especially important in today's environment. From this session, you will acquire tools to assist you in identifying and applying the power of your brand throughout your entire business or organization to drive appeal, generate loyalty and enhance performance.
Madison Area Business Consultants (MABC)
June
9, 2009
Topic: Power Branding