Attract and Retain Dedicated Employees

Employee retention is a big concern for HR managers and other corporate executives. Leading companies realize that valued employees, like profitable customers, are free to make choices: to join, to engage, to stay or leave. As always, the employees most likely to have the opportunity to get a job elsewhere are precisely the ones you least want to see go. Attracting the right kind of people, getting them to remain loyal, enabling them to perform to the best of their abilities requires a focused and coherent approach.

An employer brand is an image of your organization as a 'great place to work' in the minds of current employees, potential candidates, and customers. Employer branding is concerned with the attraction, engagement and retention of top employees who drive profits. The central principles of brand management apply to an employer brand: attention to the needs and aspirations of the target audience, i.e., the employees; differentiation from competing employers; and a coherent and consistent customer/employee experience.

EmployerEdge^sm

An approach that positions and expresses your brand among current and potential employees to establish and maintain your organization an employer of choice.

Living the Brand^sm

A process for aligning employees with actions that support your brand’s promise to effectively deliver and reinforce the brand across all customer touchpoints.

Face of the Brand/Voice of the Brand^sm

A "toolkit" for translating your brand's key attributes into a compelling visual identity and language framework that can be applied consistently across all forms of brand communication and expression.

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