Clients/Testimonials

Over the years, we've had the privilege of working with some of the best-known brands in the world. We've also studied and validated the best practices that leading brands employ. All-in-all, we've worked with over a hundred brands, helping them improve their performance and enhance their success. From brands that are global icons to brands that began from scratch. From brands that generate $ billions in revenue to nonprofit brands that provide services without pay - brands of all sizes and shapes and from just about every category. Our experience with these clients makes us a leading authority on branding. We know what works and what doesn't. We know the secrets that make successful brands successful. We'd be happy to share the identities of those we can - just ask us.

"They bring many years of hands-on branding experience to their work, and their expertise really shows in the results they deliver... The power of a brand is unleashed only when it goes far beyond advertising, names and logos and into your organization and operations. Not all branding firms understand that, they do."
- President and CEO, large regional hospital, Atlanta

"Their work allowed us to think about using our brand in ways we hadn't before... the brand has become a strategic business driver... brand visioning and brand planning frameworks will take us in new directions over the next 5 to 10 years."
- EVP, global financial services, San Francisco

"Their branding expertise is unmatched by any other firms we have worked with. They helped us reposition our master brand and create a critical mission change. Their on-going work with creating a name and identity for a new sub-brand has been superb."
- SVP, national nonprofit, New York

"Real pros in branding; I can't imagine using anyone else for future branding needs. They assisted us with naming and creating a logo for a new, leading edge IT product - a real challenge given the category and scarcity of available names. They made the process enjoyable and the outcome beyond our wildest dreams."
- President, computer network technology, Madison WI

Presentation: Power Branding

June 2009
Madison, WI

"I enjoyed your session in June very much. You and Alan did a wonderful job, evidenced by the discussion after it was over. Nice job."

"Great presentation with valuable information, interaction is always a plus in presentations."

"It was fun, it was informative, it was engaging, and it was impressive! You built a lot of awareness and credibility with everyone in the group."

Presentation: Operationalizing your Brand

July 2009
Madison, WI

"The information and knowledge you shared will help our managers be better stewards and representatives of our brands."

"You really sparked a deeper appreciation for what our brand can do. You shared great stories about how a brand is much more than a name or a logo."

"Great job! Exploring our brand's personality will help us focus on who our customer is, and is not."