Leaders Bios

 

 

Alan Bergstrom

Principal and Chief Strategy Officer

Alan has over 20 years of brand strategy and implementation experience, working with clients of all types and categories to enhance brand performance. He is a nationally renowned expert with deep experience in positioning, operationalizing, measuring, and guiding brands to greatness. Previously, he founded and led one of the top three brand agencies in the US. Alan is a frequent speaker and writer on brand issues and solutions.

 


 

Nancy Resnick

Principal and Chief Customer Officer

Nancy has over 20 years of marketing and customer research experience. Much of her career was with an international financial services company where she created the direct response marketing department, established the marketing information function, and headed the qualitative research section. Nancy is passionate about the power of customer information to drive company success.