About Us
We formed Brand Insights to meet emerging brand needs that no other firm effectively addresses. Most branding agencies in reality are either logo and design firms (brand identity), advertising agencies (communications tied to specific media), or market research firms (data-centric) focused on limited aspects of brand elements. Brand Insights understands the drivers of brand performance to position and implement with success. From customer insights to winning strategies. Nothing about what we do is "academic" or tied to selling media. Our profound understanding of brand performance drives the solutions we offer our clients
Our Values
Every organization must be driven by something - we are no exception. These are the values that define us and determine how we work.
Passion
We are passionate about our work, the clients with whom we work, and the outcomes we help create. Enthusiasm defines our work ethic and our drive to settle for nothing but the best in what we do.
Honesty
We are above the board in all that we do; truthful in what we can accomplish and the means we employ. We will never "sugar-coat" findings or withhold recommendations because they may not be popular.
Relationships
We strive to foster close, meaningful relationships with our clients. Always professional and productive, we look for ways to create a working spirit that is rewarding and enjoyable.
Excellence
We are committed to delivering the highest levels of quality and performance. We routinely go the extra mile to provide results that truly make a difference in our client's business.
Our Branding Philosophy
Our approach to branding is comprehensive compared to many other "branding" firms. We believe every element must contribute to the next and be aligned with the objective of achieving great outcomes that "move the needle". We call our process 4D Brandingsm.
Discovery
Understand your brand. Understand market needs and customer perceptions about your brand versus competing brands. Be sure that your brand is actionable and right for the customer climate.
Design
This involves developing a brand position and compelling experience that will attract and retain customers to drive growth and deliver success for your business.
Deploy
Implement your brand action plan. Make sure that everyone who delivers the brand's promise and experience knows what they must do. Consistency and accountability are key elements for success.
Detect
Measure and monitor brand performance against established criteria. Oversight enables adjustments to plan in order to keep efforts on track.
Our Purpose
When we started Brand Insights, we weren't out to set the world on fire, we just want to set companies on fire using their brand. By applying the proven elements of brand management, listening to stakeholder requirements, and creating innovative strategies, companies can generate devoted customers, increase revenue, and improve business performance.
- We believe in advancing the knowledge of branding through various forms of education.
- We believe that organizations can perform better by fully leveraging the power of their brands.
- We believe that branding best practices can be identified and applied to almost any organization.
- We believe that organizations must reach beyond mere satisfaction and give their customers reasons to rave.
- We believe that branding is only effective when there can be real meaningful outcomes achieved.